Ever wondered how top photographers create such great images? Here are 5 essential elements of effective commercial photography. 5 Elements to Create Great Commercial Photography There’s more to great commercial photography than point-and-shoot, as you’ve probably discovered the hard way when trying to capture a critical moment, object or setting. That’s why top photographers spend years learning and honing their craft. They can then use their knowledge of lighting, composition and sophisticated digital technique to offer clients arresting images which bring their architecture, industry or products to life – and, of course, win new customers. So, how does it all come together? The critical rule of thirds All good images begin with clever composition and beautiful framing. Photographers use the ‘rule of thirds’ to compose balanced, compelling pictures. This involves breaking your subject down into thirds as you frame the shot, by ruling imaginary lines both ...